Glossary

 

-Commercial companies- Main objective is to make profit

-Public service company-Funded by public money e.g and example of this the TV licence fee the content is for all groups of people.

-Conglomerate- A company that owns multiple smaller companies.

-Independent- A company that is free from any conglomerate ownership

-Central node-Media conglomerate companies

-Main node-Company for each are with logo

-Above the line marketing- Advertising the product with a large audience.

-Below the line marketing-Advertising the product with certain individuals.

-Synergy- Most effective type of marketing to maximize profit