RAJAR - Radio Joint Audience Research DAB - Digital Audio Broadcasting DTV - Digital Television (Smart Tv) BARB - Broadcasters Audience Research Board (Audience analysis) Demographic Profile - Target Audience ( Age, Gender, Ethnicity, Sexuality, Social grade) -Identify questions = PASS -Explain questions = MERIT -Justify/Evaluate = DISTINCTION Exam Questions Q1a- Explain what the term 'DAB' means and state one advantage to the consumer of using DAB. - DAB means Digital Audio Broadcasting an advantage of using DAB is that the radio waves are more compressed meaning it can pick up more radio waves whereas analogue can only pick up AM and FM radio waves which take a lot of air space meaning that you can't listen to as many radio channels so DAB allows you to access a wider range of radio stations ( 2 ) Q1b- Explain Two reason why listening to radio via apps is more popular than listening via DTV (Digital Television) - Listening to the radio via apps is more po...