Unit 1- Media products and audiences

 Q1 name 3 conglomerates -Disney  -Amazon  -Sony Q2 Name 3 independent -A24 -Sumo digital -Warp films Q3 explain what synergy and  Give an example of how a media company has used synergy to promote a product. synergy is using the most effective way of marketing to maximize profits an example of this is when Ubisoft partnered with Sony to advertise the PS vita and an Assassins creed video game available on the PS vita  Q4 What is the difference between vertical and horizontal integration Horizontal integration is when a company expands into different things such as Sony as they used to only make TVs but then expanded to Music companies and manufacturing consoles whereas vertical integration is when a media company owns different businesses in the same chain of production and distribution and example of vertical interaction is Disney  Q5 What is a joint venture? Give an example Joint Venture is when a company partners with a...

(Q1a) Identify data-   During 2011 and 2015 the use of smartphones and tablets had increased by 10% for all adults whereas for people aged between 15 and 24 the increase was a lot more drastic as it increased by 16% and between 2016 and 2020 the increase for 15 to 24 year olds was a lot more subtle as it only increased by a maximum of 5% and this is the same for all adults as the highest change in percentage was in 2018 and 2019 and that was 6%. (Q1b) Explain data- As you can see smartphone usage was quiet low for all categories we can assume this was because smartphones and tablets were quiet new and also quiet expensive which meant less people could afford them and obviously due technology getting cheaper more people were able to gain access to the new types of technology and this allowed more people to access live radio. As you can see after 2015 the graph starts to decrease meaning less people were listening to live radio and I can only assume that the decreased was caused due ...