Unit 1- Media products and audiences

  Task 1: Look up the content of a commercial TV channel such as sky one. Channel: FOX  products produced by this channel include fox news (news), Family guy (comedy), Agents of shield (superhero) and LA's finest (drama/action ) Fox's targeted audience from teens from the age 13, to adults aged 40 most of fox's new is target audience demographic is mainly white parents who are in the social grade C1,C2 D and E as it is used to inform and educate about politics and daily events. As for the rest of the shows their demographics are in a similar social grade as the shows are a form of escapism from society. Task 2: Look up content on channel 4 On channel 4 their are multiple tv channels and a lot of them are educational and comedy for example big bang theory channel 4 also has sitcoms for example Brooklyn nine-nine. Channel 4 target audience is teens from the age of 14 and adult from the age of 40. Channel 4 target demographic is mainly white teens and white parents in the so...

  -Commercial companies- Main objective is to make profit -Public service company-Funded by public money e.g and example of this the TV licence fee the content is for all groups of people. -Conglomerate- A company that owns multiple smaller companies. -Independent- A company that is free from any conglomerate ownership -Central node-Media conglomerate companies -Main node-Company for each are with logo -Above the line marketing- Advertising the product with a large audience. -Below the line marketing-Advertising the product with certain individuals. -Synergy- Most effective type of marketing to maximize profit  

Data profile  Pamco- Print readership publisher membership company Barb- Tv viewership broadcaster audience research board  Rajar- Radio listenership radio joint audience research Key word: Audience  -Looking at audience data  Audience can be broken down by: -Gender -Age -Social grade (The grades A,B,C1,C2,E) A,B,C1 are the most desireable  -Geodemographic (where you live) -Ethnicity -Psychographic (Based on your lifestyle traits) -Sexuality Video on demand (VOD) VOD is when we can choose what to watch when you want 2000 broadband technology was introduced  TV's weren't used as much in 2010 as they we not smart TV's -Time shifting. Box sets and binge set. Live streaming- where content is being broadcasted at the same time that it takes place most live are mainly news channels, sport games and royal stuff (e.g The royal wedding or a football game) Synamaltenist broadcast broadcast at the same time as TV simulcasting    

 

 -A commercial company buys product to make money. Conglomerate companies  Disney owns Lucas films which make the Star wars franchise conglomerates that own different media companies are called cross media comercial conglomerate Synergy is when you choose the most effective method of marketing using your subsidiary to maximize success on the brand or product. companies often release two items at the same time to maximize money from the promotion for example the release of assassins creed and the PS vita, these two items were released at the same time to try and make more money. Vertical Integration  is when a  Media Company owns different businesses in the same chain of production and distribution. ... When a company expands its business into areas that are at different points on the same production path, such as when a manufacturer owns its supplier and/or distributor.

 4th of november starter task 1.what is a conglomerate company? a company that owns multiple companies  2.what is a subsidiary? A company that is owned by a bigger parent company 3.what is an independent company? A company that isn't owned by any companies and doesn't have any subsidiaries Independent companies often work with larger companies so they can get their product more know an example when the companies Hat trick production who made the sitcom deri-girls worked as part as a joint venture to get it distributed on tv when companies work as part of joint venture it is because it is mutually beneficial for both companies.Walp film made the film four lions  4.Name one product produced by an independent company. One product an independent company has made is the film 'Uncut Gems' by A24 films  5.Define synergy. Synergy is where you choose the most effective type of marketing to increase the chance of success of the product to maximize profit.  6.Name one prod...

 Genre theories- -Steve Neale  repetition and difference -Jason Mittell genre as a proposal of cultural category -David Buckingham Narrative theories- -Todorov- 5 stages of changes characters will go through -Roland Barthes  Representation theories- -Laura Mulvey, How women are presented in films to be used as a male gaze.

 

 

 LO1:Media Industries Glossary Media sectors  these are the main areas that media operate within -Magazine  -Newspaper  -TV -Games  -Film  -Web based/social media  -Radio and music

 Diegetic sound- Is any sound that emanates from a story (a narrative) Non- diegetic sound- an audio whose source is neither visible on screen nor has been applied. Leitmotif-  Is a short constantly recurring musical phase associated with a particular person  Sync sound- Refers to sound recorded at the time of filming of movies  Wild sound- Audio that is recorded without accompanying pictures (atmospheric sounds) LO3 Macro Meaning  Genre- Conversations and how genre are used by media institutes  Narrative- How stories are structured  Representation- Mediation (re-presentations) of age, sexuality, gender, class, ethnicity, regional identification and understanding of stereotype   Genre theory 1: Repetition and Difference  Beale states that a product and it’s genre is defined by two things: How much it conforms to its genre’s individual conventions and stereotypes a product must match the genre’s convention to be identified as part of a genre D...