U1 exam question
1 Use Fig. 1 and your own knowledge to answer the following questions. (a) Explain what the term ‘ ABC1 ’ means. - The term ABC1 tells us what social grade a person is in which lets us know how much their annual earning is ABC1 is the higher end social grade and this is usually filled with people who make over 50k a year. ABC1 is also the most desirable of the social grades as they make the most Money 1 b Justify what type of products would be suitable to advertise in two of the print publications from Fig.1. One product that would be good to advertise would be jewellery or antiquity as most of the people who read the daily mail as most of the readership of the Daily Mail are in the ABC1 social grade and are also over the age of 44 this is because people in this social grade can afford these items and also things like jewellery and people over age...