LO4 and LO5: Analysing audience data

Data profile

 Pamco- Print readership publisher membership company

Barb- Tv viewership broadcaster audience research board 

Rajar- Radio listenership radio joint audience research

Key word: Audience 

-Looking at audience data 

Audience can be broken down by:

-Gender

-Age

-Social grade (The grades A,B,C1,C2,E) A,B,C1 are the most desireable 

-Geodemographic (where you live)

-Ethnicity

-Psychographic (Based on your lifestyle traits)

-Sexuality

Video on demand (VOD)

VOD is when we can choose what to watch when you want

2000 broadband technology was introduced 

TV's weren't used as much in 2010 as they we not smart TV's

-Time shifting. Box sets and binge set.

Live streaming- where content is being broadcasted at the same time that it takes place most live are mainly news channels, sport games and royal stuff (e.g The royal wedding or a football game)

Synamaltenist broadcast broadcast at the same time as TV simulcasting