Unit 1: horizontal and vertical interpretations

 -A commercial company buys product to make money.

Conglomerate companies 

Disney owns Lucas films which make the Star wars franchise

conglomerates that own different media companies are called cross media comercial conglomerate

Synergy is when you choose the most effective method of marketing using your subsidiary to maximize success on the brand or product.

companies often release two items at the same time to maximize money from the promotion for example the release of assassins creed and the PS vita, these two items were released at the same time to try and make more money.

Vertical Integration is when a MediaCompany owns different businesses in the same chain of production and distribution. ... When a company expands its business into areas that are at different points on the same production path, such as when a manufacturer owns its supplier and/or distributor.