LO2 Advertising and distribution case study

 Technological convergence- The coming together of different technologies into one device its allowed media companies to provide multiple services

Blackbox device- A device such as a smartphone that allows the audience to access a range of services.

A digital media product video game Call Of Duty 

The audience can access this game via consoles or a computer. They can buy this video game from retail stores or online stores an example of the store they can be bought from are Amazon, Steam and Argos. Technological convergences has impacted the advertisement of this product because it is now a lot easier to access adverts through the internet as many people own smartphones and this has positively affected the advertisements. Two traditional methods are billboards and paper magazine adverts, and two digital methods are YouTube trailers and advertisement banners on websites. Two above the line marketing methods are Billboards and TV trailers and, two below the line methods are direct emails and social media. 

Call Of Duty Colder trailer-

https://www.youtube.com/watch?v=aTS9n_m7TW0