Mark breakdown (how to answer the questions

38%-40%=pass

58%-60%=merit

78%-80%=distinction

90%=distinction*

R grade=referral 

Q1. Information about target audience of a product 

Q1b. (point and then interpret) e.g majority of DE readers are not young. The content isn't celebrity orientated 

Q1b2. Look at data, go right back and look at what the question is asking you to do.

Q1c. Readership is how many people reader the product whereas circulation is how many copies are sold.

Q2a. more people are accessing print products via smartphones as it is easier cheap and portable.

Q2b. sun has an older audience meaning it will accessed through print more often rather than online as most elderly people can't use smartphones.

Q3. radio 2 and radio 4 mainly consist of elderly people as most radio listeners are older as most younger audience do not listen to radio.

Radio 4 has a smaller listenership as they specialise for a small amount of people e.g radio 4 is for a niche audience

 

Q4a. Conglomerate companies such as 21st Century Fox use vertical integration to their advantage to make more profit at stage consumption. This is because they own multiple companies that create DVDs

Q4b.Warp films worked with film four as part of a joint venture (1) to produce This is England. This made the product successful; as film four and channel 4 could reach the youth target audience (1) through their established marketing channels online via All 4 and the Film four channel. (1)

Q4c.Making a brand more well known which increases profits. A company can use synergy to cross promote a brand across different media outlets.

Q5. A storyboard is used at the pre-production stage of the film or TV program.

Q7. Below the line advertising- personal advertising.

Above the line methods (billboards, trailers, TV adverts)

Celebrity endorsement can be below the line advertisement as it focus on a certain group of people for example Eddie Hall sponsors My protein.

Q8a. Two media research organisations 

Pamco

Barb

Q8b.one advantage of quantitative data is that it is easier to read