Q1 name 3 conglomerates
-Disney
-Amazon
-Sony
Q2 Name 3 independent
-A24
-Sumo digital
-Warp films
Q3 explain what synergy and Give an example of how a media company has used synergy to promote a product.
synergy is using the most effective way of marketing to maximize profits an example of this is when Ubisoft partnered with Sony to advertise the PS vita and an Assassins creed video game available on the PS vita
Q4 What is the difference between vertical and horizontal integration
Horizontal integration is when a company expands into different things such as Sony as they used to only make TVs but then expanded to Music companies and manufacturing consoles whereas vertical integration is when a media company owns different businesses in the same chain of production and distribution and example of vertical interaction is Disney
Q5 What is a joint venture? Give an example
Joint Venture is when a company partners with another company to advertise a product
Q6 Name the three parts of the production process
Q7 Three ways to advertise a media product using above the line methods
One method of above the line marketing is Bus wrapping another example are Tv advertisements and Radio advertainment's
Q8 Three ways to advertise a product using below the line methods
One method of below the line marketing is sponsorships with influencers another way is by personal emails due to website cookies or promotional things such as promotional codes for double Xp for call of duty by buying monster cans
Q9 Name three ways to advertise products using social media
Sponsorship, partnership and advertisements using data collected from the media site
Q10 Name 6 aspects of mise-en-scene
- Composition
-production design
-lighting
-Costuming
- Film texture
-hair and makeup
Q11 6 types of camera work
-Close up
-Medium shot
-Long Shot
-High angle
-Low angle
Q12 Name 6 editing techniques
-Cuts
-Match Cuts
-Cut away shots
-Cross cutting
-Eyeline match
-Establishing shot
Q13 Name 6 sound techniques
-Background music
-Silent sounds
-Use of voices
-Sound effects
-Dialogue
-Narration
Q14 Theory for genre name 3 theorists and their theory
Steve Neale Repetition and difference , Rick Altman Generic pleasure , Jason Mittell Industry uses genre commercially.
Q15 Theory for narrative 3 theorists and theory
Claude-Levi Strauss Binary Opposites, Pam Cook Cause and Effect, Tzevetan Todorov Conventional structure.
Q16 Theory for representation 3 theorists and theory
Laura Mulvey Male Gaze, Manuel Alvarado Racial representation, Stuart Hall Preferred meaning.
Passive Audience theorist
Adorno and Horkheimer Hypodermic syringe
Active audience theorist
Henry Jenkins and Clay Shirley. Fandom Theory, End of traditional audience
Comments
Post a Comment