U1 exam question

 1 Use Fig. 1 and your own knowledge to answer the following questions. 

(a) Explain what the term ‘ABC1’ means.

- The term ABC1 tells us what social grade a person is in which lets us know how much their annual earning is ABC1 is the higher end social grade and this is usually filled with people who make over 50k a year. ABC1 is also the most desirable of the social grades as they make the most Money 

1 b Justify what type of products would be suitable to advertise in two of the print publications from Fig.1.

One product that would be good to advertise would be jewellery or antiquity as most of the people who read the daily mail as most of the readership of the Daily Mail are in the ABC1 social grade and are also over the age of 44 this is because people in this social grade can afford these items and also things like jewellery and people over age 44 they will more likely enjoy antiquities.

One product that would be good to advertise on the Sun is technology as most of the readership is between 15 and 44 and most of the people in the sun are young and most likely are interested in tech and this justifies advertising on the sun 

2a State what the acronym ‘BARB’ stands for.

Broadcaster audience research board 

2a (ii) What is BARB's role

BARB is used to see what people have been watching and what was the most watched thing on a channel 

2b Identify the most popular genre of programme on BBC 1.

the most popular genre on BBC1 is Soaps

2b (ii) Identify the most popular genre of programme on BBC 1.

BBC is non profit organiser as they are a public service broadcaster company, meaning they are not commercial.

3 Explain how the data can be used to show an audience researcher the difference between programming and target audience for BBC1 and Channel 4.

Mainly older women are watching BBC1 as most of the shows are soaps such as Eastenders whereas most of the people who watch channel 4 are younger men we can gather that as most of the shows watched are action and they watching stuff about cars and also watch Marvels agents of shield.

4(a)  Explain what the term ‘public service ownership’ means. Use examples to support your answer.

Public service ownership relates to broadcasting meaning that public server broadcasting is aimed to be for public benefit and not for commercial benefit as such the BBC being a public service and not a commercial service

(b)  Explain how a conglomerate company operates differently to an independent company.

Use examples to support your answer.

Conglomerate companies use subsidiary's they owns to further advertise product they have created whereas independent companies have to do joint ventures another way they operate differently is how they can distribute a product themselves whereas independent companies have to pay other companies to distribute a product. 

5(a) (i) Identify the name of a cross-media company.

one company that is cross media is Amazon 

5(ii) Explain how the company you identified above uses synergy. Use examples to support your answer. 

An example of how Amazon use synergy is by using products they own to advertise other products an example of this is by using the amazon Alexa .

6* Analyse the concepts of ‘genre’ and ‘representation’ in a media product you have studied.

Genre theories are 

Steve Neale 

Rick Altman 

Jason mittel 

David Buckingham 

7 Analyse the ways a media product you have studied targets a specific audience.

People usually watch X factor around 7pm which is when prime time tv is a thing. X factor is a prime time water cooler show and most people who watch it are 14-35 as it is entertaining. The mise en scene aspects are seen quite alot such as the bright atmosphere 

8(a) Explain two ways products are advertised to audiences in the digital age. Use examples to support your answer. 

Sponsoring social media influencers and a direct message and recommending list 

9* Discuss the extent to which you agree with the regulatory guidelines associated with a media product you have studied.

One regulatory thing is the BBFC as they age rate a film examples are 12,15 and PG

another regulator is pegi it stands for Pan European Game information examples are pegi 18, 7,3 and 12