Unit 1- Media products and audiences

 Stewart Hall Audiences have a different reading on a product based on their upbringing, culture and political standpoint. Preferred reading- Accept what is told  Negotiated reading- what the ideology of a product messages is agreed with general however picked apart by the audience. Opposition reading-where the message has been communicated scatted and the audience hate the ideology Active audience theory- The preferred meaning for FHM magazine could be that this woman is a model and most men like her body. Ideological beliefs that ideal beauty is what Lindsey Pelas looks like. For a heterosexual male that is an ideal woman and for a heterosexual female that is what they wish to look like. The negotiated meaning for the magazine could be that this model is beautiful but shows unreal body expectations towards younger generation of men and women. The opposite reading would be that they hate the idea of this model due to its body expectation it puts on women as many young women c...

 1- Cultivation theory links with negatives media effects as it desensitises people which makes them less empathetic. 2- Desensitisations is when people become less empathetic as they see negative things in the media. 3- Moral panic is the panic caused by respond to a recent media product that is thought to be threatening. 4- People use media for their own purposes they are able to recognise the differences between fantasy and escapism. The 'uses and gratification' theory is where people search for a specific thing on social media.  personal relationships- Snapchat is used for personal use eg sending messages  personal identity- Instagram which helps you build your personal identity via posting pictures of your self.  surveillance- BBC news gives you news locally and worldwide escapism- video games for example God of War

 

 Media effects-  refers to the influence of media exposure or people and these effects can be positive and negative. Media regulation-  rules enforced by Law across a variety of media platforms to protect audiences and manage the rights of media content Call of Duty make young people less empathetic. https://www.dailymail.co.uk/sciencetech/article-5235321/Violent-games-like-Call-Duty-change-peoples-brains.html GTA this game makes illegal activates seem normal for example normalising prostitution  https://www.dailymail.co.uk/health/article-2715706/VIOLENT-VIDEO-GAME-LINK-TO-DEVIANCY.html Social medias negative effects on young people cause stress and anxiety  https://www.bbc.com/future/article/20180104-is-social-media-bad-for-you-the-evidence-and-the-unknowns I believe that GTA is a negative game as most people who play this are young and trying to normalise it. Cultivation theory Cultivation theory- by repetitive viewing of violent images the audience may become...

 What do you think the term media effects means? - How media effects an audience and how it influences them. how a media product can affected someone  What do you think the term regulation means? - regulation means where a media product is govern by law meaning where we can access it and who can access it this is so awe can protect the product for example if it is under copyright.

 Technological convergence- The coming together of different technologies into one device its allowed media companies to provide multiple services Blackbox device- A device such as a smartphone that allows the audience to access a range of services. A digital media product video game Call Of Duty  The audience can access this game via consoles or a computer. They can buy this video game from retail stores or online stores an example of the store they can be bought from are Amazon, Steam and Argos. Technological convergences has impacted the advertisement of this product because it is now a lot easier to access adverts through the internet as many people own smartphones and this has positively affected the advertisements. Two traditional methods are billboards and paper magazine adverts, and two digital methods are YouTube trailers and advertisement banners on websites. Two above the line marketing methods are Billboards and TV trailers and, two below the line methods are direc...

 what does the term commercial mean? -  commercial means when a companies main objective is to make money and maximise profits  What does PSB stand for? Public Service Broadcast What is the PBS remit IEE (inform educate and entertain)  What is below the line advertisement? Example? below the line advertisement is when you only advertise to a small group of people an example is the game call of duty as they did a below the line advertisement method when they did an in game event to release their new game. What is above the line advertising? Example? above the line advertising is when you advertise to a large audience for example the film avengers put a movie poster on buses and these bus go around cities this allows people to see this advert with have to do any interacions